Respect life

At the beginning of the brand establishment, the slogan was "respect for life" to "do not harm life", which was turned into a practical "start from action".

Gullar's specialty lies in shoes. With our expertise, infusion of ideas and enthusiasm, we enter into product design and comfort, which is reflected in every pair of shoes made for customers.


"Respect for life" is relatively broad, even vague. "Do not harm animals" is the most specific, but not comprehensive and positive.

"Respect for life" is not only about not harming animals. In our promotion, we also have the positive meaning of "cherish life" and "reject suicide". We often explain "anti-bullying" and "anti-bullying" in posts, lectures, and live broadcasts. Encouragement and advocacy of "refusal of bullying".

"Do not harm animals" even more requires you to "love your own life and life."

In the course of life, we are often affected by parents or peers, making you feel frustrated or emotionally affected. These can actually have more and better mentalities and methods and ``communication''. Especially after understanding and cognition, in the moment of suffering, can we better judge and respond to things. "Refuse to bullying" and "Refuse others to influence one's life and emotions" are the first preventive measures for suffering from inner diseases.

Asian culture is deeply influenced by "Buddhism, Taoism and Confucianism". Therefore, in the moment of encountering anything, including our teachers, the advice given to us is often forbearance, rather than communication-communicate your dislikes, communicate with yourself Refuse to accept the other party's suggestions and arrangements, communicate what you really think in your heart, and ask the other party to stop affecting your emotions and life.


With tolerance, suffer more domestic violence;
With tolerance, the non-treatment of patients with mental illness causes family and social problems.

There can be a better way to deal with and face it, which is what Gullar wants to bring to everyone the true essence of the brand-starting from practice.

When suffering injustice, communicate with the other party ‘’I refuse...’’
When you’re suffering from the inner voice’s "torture", communicate with the small voice, "Own disagreement and don’t want"
In your heart, you need to be tough and brave to communicate.

This can be practiced-first communicate with yourself
When you are alone, you can silently recite your own "I don't want, I refuse, I don't agree, I don't accept". After practicing again and again, after your mentality becomes brave and strong, you face the setbacks of people and things in life When bullying with interference, you can make these usual practice ``communication'' more calmly and bravely.

Gullar hopes that with every pair of carefully designed shoes, when you suffer from any unsatisfactory, look at these shoes under your feet and remember the meaning of practice, whether it is for dreams, life, you, me, others, or animals To face everything, bravely, time is fleeting, this is your life, every step of yours.

Hope that Gullar will take every step of your courage and practice with you.

Respect life, start from the line
Don't harm animals, start from the line

Cherish life, refuse bullying, and practice bravely